Nov 10, 2020 Over time, gambling has become a common past-time for people around the world. Despite the extreme popularity of online gambling, online casinos have very few ways to market themselves to their target demographics efficiently. Over the past few years, laws and advertising content regulations concerning online casinos have become increasingly strict, providing little leeway to. The online casino and gambling niche can be extremely lucrative, but that usually means you can expect a lot of competition. But it's possible to compete in any niche, once you know what you're doing. And a quick way to get to grips with the core principles of affiliate marketing is by checking out our free training session.
- Online Casino Affiliate Marketing Program
- Casino Affiliate Website
- Online Casino Affiliate Marketing Strategy
- Online Casino Affiliate Marketing Strategy
- Online Casino Affiliate Marketing Site
Online Casino Affiliate Programs: The Overview. Here you can see the top casino affiliate programs available right now. You can use the buttons at the top of the table to filter the results so that you can. 1) Revenue-share. With this model, affiliates get a percentage of the casino's net revenue generated by referred players. 2) CPA (cost per action). This is a model where a casino offers a fixed rate for every player. It can be a reward just. 3) Mixed models. Online Casino Affiliate Marketing. Even if you have actually never considered being a marketer previously, you can learn 'the advertisement biz' faster than probably any other approach of electronic marketing that's around. All you need is a good product to sell, somebody to pay you to market it, and also a place to put your ads. Sounds easy, right?
While there are different ways to promote an online casino, affiliate marketing has deserved its status of the most effective. Of course SEO, PPC, media advertising, exhibitions and other offline activities should also be part of the bigger strategy (after all diversity always increases your chances of success) — but if we compare investments and outcome, affiliate marketing often wins the ROI competition. Let's have a deeper insight into who affiliates are, what benefits they bring to an online gaming business, and how you can make the best use of affiliate partnerships.
Who are affiliates?
Affiliates are people who use their websites to bring traffic to your online casino. While for other industries it may differ, in online gaming affiliates are quite often players themselves. Arturia spark 2 4 0 vst mac. They usually have vast experience as casino users and run blogs or do live streaming to share their gaming experience with other players. Sometimes casino affiliates have experience in online casino operation and know the other side of the business, too. In any case affiliates (or professional affiliate companies) are not strangers in the world of iGaming and know its ins and outs.
By providing truthful information on various online casinos available on the market and sharing gambling tips and tricks, affiliates gain trust among players and manage to attract significant audience to their websites. With skilful SEO, link building and use of online forums, they manage to achieve high rankings in search engines. Once that's done, affiliate websites are ready for monetization: they start referring traffic to online casino operators.
What do they do to promote an online casino?
Affiliates deliver referral traffic to online casinos by placing links and banners on their own websites. Sometimes they use banners that call for direct action, e.g. to register or make a deposit in a particular casino. The important thing is that casino affiliates bring super relevant traffic with higher rates of conversion into depositing players.
Affiliate websites have one thing in common: they all contain really useful information, such as iGaming guides and online casino rankings, so they attract users who search for the best casino to play at and actually do play after following the link. However, they may differ in general approach. There are portal-like affiliate websites such as AskGamblers or LCB that target a wide audience and cover everything related to online gambling. Then there are more niche websites that specialise, for instance, in casinos licensed in the UK or Bitcoin-focused casinos — like BitcoinBuster or Bitcoin Chaser.
What do they get in return?
Affiliates get paid for the traffic they bring to casino websites. There are several different models of rewarding the affiliates.
1) Revenue-share.
With this model, affiliates get a percentage of the casino's net revenue generated by referred players. Many affiliates prefer this model because it means long-time (often life-long) income. Graphicconverter 10 4 3 – graphics editor with powerful features. For operators it is also a good option because affiliates are motivated to bring quality players who would constantly generate revenue for the casino. The percentage that you pay to an affiliate varies. Most casino operators use an individual approach. Some appreciated and trusted partners get up to 50% commission with no negative carryover.
2) CPA (cost per action).
This is a model where a casino offers a fixed rate for every player. It can be a reward just for registration, but most often the player needs to deposit and/or wager a certain amount for the affiliate to be paid. Bush telegraph slots. Casino operators can be flexible about the rate, increasing it while the number of players referred by the affiliate grows.
3) Mixed models.
As already mentioned, casino operators often apply customized approaches to high-profile affiliates. For example, they can offer a combination of revenue share model and CPA, or even negotiate certain upfront payments together with long-term participation in the casino revenue. The more flexible you get in your relationship with the affiliates, the better network you will be able to grow and the more chances you will have to profit from these win-win partnerships.
Why is affiliate marketing effective?
There are several unarguable advantages that affiliate marketing has over other methods of online casino promotion:
Payment based on performance. It is always easier to pay for something that you already have rather than make an upfront investment without any guarantees on the result. Affiliate marketing is totally focused on performance and therefore guarantees high ROI. Even when the CPA or commission paid to an affiliate is high, you know that your revenue is higher. You get 100% relevant traffic that is converted into real sales.
Measurable progress. 'When I'm investing a significant amount into certain marketing activities, how do I know which one is effective?' You can build a posh stand and bring half of your company to a gaming conference or you can buy heaps of advertising articles in the media, but how do you know exactly how many players come to your casino as a result? With affiliate marketing, you can calculate and compare the amount invested and the amount earned up to a single cent, thus getting a clear picture of your returns.
Simple tracking. If you are using an effective affiliate system (online casino software usually has an affiliate module which facilitates easy management of their affiliate programs), it allows to evaluate the performance of different affiliates. You can even see how your casino is doing on different affiliate websites. You can use this info for better analysis of what ads and banners work best for you and adjust your affiliate program accordingly.
Reputation and online presence. Since successful affiliates usually have good reputation in the world of iGaming, being advertised on their websites adds to your casino fame and credibility. It helps to strengthen the brand and make a long-lasting impression on the people in your industry.
How to meet the right affiliates?
There are several ways of making long-lasting partnerships with affiliates.
Place information about your affiliate program in media resources devoted to iGaming. There are those which make listings of the most lucrative affiliate offerings, so try to advertise your affiliate program and make it attractive to prospective affiliates.
Visit specialized exhibitions and affiliate conferences. There are several affiliate conferences going in different parts of the world throughout the year, the most famous ones taking place in London, Berlin, Amsterdam, Malta. Affiliates visit these conferences to share their experience, learn news on the iGaming legislation, acquire knowledge on new techniques in their business, but also to make new deals with casino operators. That's your chance.
Word of mouth. The more people you know in the industry, the easier it is to expand your affiliate network.
How to find the right affiliate marketing platform?
Having a solid technological solution is important for effective affiliate marketing. The affiliate software should be convenient and clear not only for the operator, but also for the affiliates. There are several stand-alone software solutions for affiliate management on the market which can be integrated into the online casino software that you are using. It is also possible to develop your own system according to your specific needs.
Perhaps the most viable option, though, is to choose a software platform which already has an affiliate module that meets industry standards and corresponds to your needs. Companies which provide online casino software usually build the flexible and easy-to-use affiliate systems taking into account their clients' expertise and preferences. They are motivated to provide an effective tool within their platforms that helps operators achieve maximum results with their affiliate marketing strategies.
All in all, think about marketing already when choosing a gaming platform, and make sure you have your software provider on your side. Online gambling is quite a peculiar industry which heavily depends on a variety of external factors, such as government regulation, banking and financial issues — that's why finding an effective marketing strategy is not as evident here as in many other business domains. With many traditional means of promotion being unavailable due to legislation constraints, affiliate marketing has proved one of the most reliable and transparent methods to push your iGaming website to the top and boost your profits.
Online Casino Affiliate Marketing Program
Start making money on the internet with our step-by-step guide to casino webmaster affiliate programs.
Definition of an Online Casino Affiliate Program
You may have already heard the term online casino affiliate program being thrown around on the net. But have you ever wondered exactly what it refers to and who it's directed at? It plays an important role in the world of online casinos and it's an essential initiative to help drive traffic to online gaming sites. To find out more about an online casino affiliate program read on.
Have you ever wondered just what an online casino affiliate program is all about?
The following is a web definition of what this program is designed for, what it has to offer and who it's geared at. An affiliate program in general is an advertising program offering a financial compensation to webmasters that drive traffic to the advertiser's website.
This makes like easier for the advertiser since they don't have to find websites with related content to list their banners. It also increases the response rate by giving the 'affiliate' websites a stake or an incentive for generating a good response rate. Affiliate programs are designed to benefit all parties involved.
In a very general definition, an affiliate program is any style of profit sharing program in which an affiliate, partnered or linked website receives a portion of income for delivering sales, leads, or traffic to a merchant website.
In short, affiliate programs are commonly considered those programs that use a pay- per-sale scheme of some sort set up between the merchant and the partner (or affiliate). Some other names for affiliate programs you may come across are: associate program, partnership, referral program, reseller program, or sponsor programs.
Your ultimate guide for Casino Affiliate programs. Webmasters, we have listed the top casino affiliate programsfor you to start promoting casinos from your own website. These programs offer a variety of commission structures for you to choose from (see below for an explanation of the different commissions). Most of these casino affiliate programs are two tier or multi-tier. Thereby enabling you to earn from other webmasters you sign up beneath you. Most Casino affiliate programs represent casinos using the same software, but not all of them. Check out our Casino affiliate program links to see which programs represent the software you want.
When you do go to sign up you will be asked to choose the type of deal you want. The choices will usually be one of the following: CPA deal, Revenue share, Wagering model or Combination payment. If you don't know which one is best for you there is a brief description of each below to help you decide.
Casino Affiliate Website
CPA (Cost per aquisition)
The affiliate program will pay you a set amount of money per player that you sign up. This amount may vary depending on how much that player deposits or how many players you have. This is initially a quicker money earner as you may get $100 for that player even if they only deposit a small amount and only play once at that casino. The downside is that if your player goes on to make several large deposits and loses that money, you will not get paid on their future deposits.
For example: You have one player who deposits $50 and your CPA deal gives you $100 for that player whether they win or lose. If they re-deposit you will not get paid for that player again. Your earnings $100 Max.
Online Casino Affiliate Marketing Strategy
Revenue Share
This commission is dependant on your players depositing and losing their money. You get paid a percentage of their losses. This percentage varies from program to program and can be paid on a sliding scale depending on your earnings (eg. 0 – $5000 25% $5001 – $10000 35% etc). Overall this is the better long term business strategy and worth the time it takes to establish, but it does take time to get a number of players to deposit.
For example: You have one player who deposits $50 and loses it all. Your earnings $12.50. But if they re-deposit $50 and lose that
Online Casino Affiliate Marketing Strategy
you get another $12.50 and so on. Your earnings (provided they lose) are unlimited, but if they win more than they have deposited then you go in the negative. This does not mean that you will have to pay that amount, it will just be deducted from future earnings.
Online Casino Affiliate Marketing Site
Wagering Model
Your commission is dependant on how much your player wagers, NOT how much they lose. This could be a good option if you have lots of players who deposit smaller amounts. You get paid a percentage of how much your players wager regardless of whether they win or lose. Your earnings can, therefore, never be in the negative. The percentage is paid to you is actually based on the profit margin the casino has on that game. Lets use 3% as their margin and you get 30% of that margin.
For example: You have one player who deposits $50 and then plays that through in $1 bets, they win some and lose some, but lets say they wager the original amount 20x making a total wager of $1000. Your earnings on that would be $9 regardless of whether they win or lose. In reality the figures would probably be higher, but this is just a very simple example.
Combination Payment
A hybrid payment option, offering a smaller CPA payment plus a smaller percentage payment (eg. $50 CPA + 15% revenue share). This may seem a nice compromise when first starting as you will be getting paid as your players sign up, but with the smaller revenue percentage you may lose out later on.
For example: You have one player who deposits $50 and loses. Your earnings would be $57.50. But if he re-deposits $50 and loses again your earnings would be $7.50 and so on.
